The Hollow Awakens Collaborations Hub

Official Imaginarium Affiliate Program · The Hollow Awakens · Sept 12 – Nov 1, 2026 · Questions? [email protected]

Active Campaign

Collaborations Hub

Everything you need to create compliant, on-brand content for Imaginarium's first-ever Halloween experience at Lakewood Center. Assets, guidelines, event details, and compliance rules, all in one place.

Our message Content inspiration The story & event details Identity & branding Photography & imagery Video & footage Hashtags & mentions Do's & don'ts FTC compliance FAQ Contact

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Collaborations Hub

This is your go-to for everything you need to create on-brand, compliant content for The Hollow Awakens, Imaginarium's all-new immersive Halloween experience at Lakewood Center. Approved assets, key messaging, hashtags, compliance rules, and creative inspiration, all in one place.

Bookmark this page and check back before every post.

Before You Post

✓ Review the Do's & Don'ts so you know what flies and what doesn't

✓ Grab your hashtags. Required tags must be on every post

✓ Read the FTC & Disclosure rules for your platform

✓ Download any logos, images, or video you plan to use

✓ Read Our Message so you know what the campaign is about

Questions? Scroll to the bottom for support contact info.

Your creator brief is your playbook

Every confirmed affiliate receives a Creator Brief with campaign-specific instructions: what to create, when to post, whether approval is required, and how to submit. Each activation is different, so always follow your brief first.

This page is your shared resource library. Use it alongside your brief to grab approved assets, hashtags, messaging, and compliance guidelines that apply to everyone on this campaign.

Our Message

What this campaign is about

This is what we stand for and what we're putting into the world. Let it inform your content. Don't repeat it, feel it.

Our Message

A gateway has opened, and The Hollow has awakened. This Halloween, don't just walk through the haunt. Step into the story, take your Mission Map, and vanquish the evil inside.

✨

The vibe

Eerie, electric, and playful, never gory. The Hollow Awakens is fog, glowing illuminated creatures, jump scares that end in laughter, and a quest you complete together. It's witches, ghosts, monsters, and zombies done the Imaginarium way: immersive, story-driven, and built for real reactions. Capture the moment you get your Mission Map, the zone you almost didn't survive, the tokens and candy you earned, the glow-in-the-dark art you made.

It's spooky enough for teens and thrill-seekers, welcoming enough for families. The target demo is 8+, and some attractions may be too intense for young children. Real screams, real laughs, real night out. If it looks like a horror movie, it's wrong. If it looks like the best Halloween night of the year, it's right.

You're the creative. We're giving you the message and the mood. How you bring it to life is up to you.

Inspiration

Content inspiration

Swipe through sample content to get the tone. Use these as inspiration, not a script.

Sample Post

Strong hook in the first second. Lead with your biggest visual moment.

Sample Post

Mission POV energy: get the map, take on a zone, win your token.

Sample Post

Authentic reactions win. Jump scares that end in laughter are the brand.

Sample Post

Show the glow: illuminated creatures, photo ops, and the eerie atmosphere.

Sample Post

Night-out guide energy: what to do, what it costs, free parking.

Background

The story

Know what you're talking about so your content sounds informed, not scripted.

Imaginarium presents: The Hollow Awakens

The Hollow Awakens is Imaginarium's first-ever Halloween-themed production, an immersive indoor/outdoor experience covering nearly 100,000 square feet at Lakewood Center. A gateway has opened, awakening the monsters, spirits, and ancient forces within. Guests receive a Mission Map, journey through ten haunted zones, and complete tasks to vanquish the evil in each, earning candy and tokens along the way. Add water lanterns, a glow-in-the-dark DIY art room, mirror rooms, dozens of photo ops, circus clowns, jump scare performers, and an inflatable obstacle course.

Behind it is the International Culture Exchange Group (ICEG), the team that brought the first-ever Chinese Lantern Festival to the US in 2011 and has since produced over 40 critically acclaimed, family-oriented events nationwide, with a 15-year legacy of creative design. Your content should speak to families, friend groups, couples, and thrill-seekers (target demo 8+) looking for a Halloween experience they can't find anywhere else.

Haunted Zones

100K sq ft

Indoor + Outdoor Venue

40+

Acclaimed Events Since 2011

Event Details: Get These Right

Where

Lakewood Center
326 Lakewood Center Mall
Lakewood, CA 90712

When

September 12 – November 1, 2026
Closed Monday & Tuesday

Hours

Wed & Thu: 6 pm – 10 pm
Fri & Sat: 5 pm – 11 pm
Sun: 5 pm – 10 pm

Tickets

Adult (13–61) from $20
Child (4–12) / Senior (62+) / Military from $17
3 & under free

Parking

FREE

Good to Know

Snacks & beverages available for purchase. Some attractions may be too intense for young children.

Get Tickets →

Official Website & Social Accounts

Get familiar with the official presence before you post. These are the accounts to follow and reference in your content.

Identity & Branding

Logos & official assets

Approved logos, marks, and style guidelines. Use only these assets. Do not alter, recolor, or distort.

Logo 1 - The Hollow Awakens

PNG · Transparent

↓ Download

Logo 2 - Imaginarium

PNG · 336×90

↓ Download

Icon 1 - Imaginarium

PNG · 300×300

↓ Download

Photography & Imagery

Approved imagery

Official key art and campaign graphics approved for use in your content.

The Hollow Awakens Key Art

JPG · Hi-Res

↓ Download

Campaign Banner

JPG · 1200×630

↓ Download

Launch Tickets Promo Banner

PNG · 1024×150

↓ Download

Video & Footage

Video assets

Official footage approved for use in Reels, TikToks, and YouTube content.

Official Event Trailer

MP4 · 1920×1080

↓ Download

Hashtags & Mentions

Tags, hashtags & mentions

Copy and paste. Required tags must be included on every post. Your Creator Brief will specify which platforms to post on. Use the tags that apply to that platform.

Required Hashtags: Use on every post

#ad ⎘ #TheHollowAwakens⎘ #Imaginarium360⎘

Recommended Hashtags: Use where relevant

#HalloweenInLA⎘ #ThingsToDoInLA⎘ #ImmersiveExperience⎘ #HauntedSeason⎘

Banned Hashtags: Never use

#gore⎘ #extremehorror⎘

Official Mentions: Tag or collaborate with these accounts

Tag, mention, or use the collaboration/partnership feature with these official accounts when posting. Only tag accounts on the platform you're posting to.

Instagram

@imaginarium360

TikTok

@imaginarium360

Content Guidelines

Do's & don'ts

Follow these rules on every piece of content. Non-compliance may result in content removal or program termination.

⚠️

Your content may be amplified

Content you create as part of this campaign may be boosted, repurposed, or used in paid media by the brand or our team. That means your content must be 100% clear of any third-party trademarks, copyrighted material, or intellectual property you don't have rights to.

This includes logos, brand names, signage, music, sound effects, artwork, TV screens, product packaging, and any other visible or audible content owned by someone else. The event is at Lakewood Center, so be especially careful to keep mall retailer storefronts and signage out of frame. If it's not from the approved assets on this page or something you personally created, don't include it.

Why this matters: Paid media with third-party IP can result in ad rejection, legal action, and campaign removal. Keep your content clean so we can amplify it.

One more thing: If your content is selected for boosting, your brief may ask you to authorize it through your platform's partnership tools (like TikTok's Spark Ads code or Meta's partnership toggle). It takes about a minute and your brief will walk you through it.

✓ Do

Share your genuine experience and real reactions from your visit
Show the immersive story: Mission Map, zone tasks, tokens, trick-or-treating
Include required hashtags and FTC disclosure
Tag the official social accounts
Keep content family-friendly and brand-safe (the target demo is 8+)
Mention that some attractions may be too intense for young children when relevant
Get accurate event details (dates, hours, prices) from this page
Use your natural voice. Don't sound scripted
Film clear of mall storefronts, third-party logos, and signage

✗ Don't

Position the event as extreme horror, gory, or adults-only
Make unapproved claims or guarantees
Mention competing haunted attractions or theme parks by name
Spoil the central storyline or reveal every zone. Keep the mystery
Use any music, sounds, or audio you don't have rights to, including trending sounds
Show third-party logos, trademarks, or retailer signage in your content
Alter logos, key art, or official assets
Post content that is off-brand or not brand-safe
Use AI-generated faces or deepfake-style content
Include artwork, TV/movie clips, or any copyrighted material owned by others

Compliance

FTC & disclosure requirements

Federal law requires clear disclosure on all sponsored content. These rules are non-negotiable, and they protect you as much as us.

The Basics: Know These Cold

Free stuff counts as pay

Free tickets, gifted items, meals, and affiliate commissions all count as a "material connection." If you received anything of value, you must disclose.

Placement matters

Disclosure goes in the first two lines of your caption, before the "more" cutoff. Not at the end. Not buried in hashtags. In video, say it out loud early on.

The stakes are real

FTC penalties can exceed $50,000 per violation, and both the creator and the brand can be held liable. One skipped disclosure puts everyone at risk.

✓ Words That Count

#ad Sponsored Paid partnership Sponsored by [Brand] Gifted

✗ Words That Don't

#sp #spon #collab ambassador partner "thanks for the tickets"

Support

Frequently asked questions

Common questions about the event, program, and content requirements.

Do I need to disclose that my post is sponsored?

Yes, always. FTC guidelines require clear and conspicuous disclosure on all paid posts. Include #ad in your caption (not in comments, not buried in hashtags). See the Compliance section above for platform-specific requirements.

Can I put the message in my own words?

Yes, that's the point. Share your genuine experience in your own voice. Just stay aligned with Our Message and never make claims that aren't approved, and keep the tone spooky-fun, not extreme horror.

Is the event kid-friendly? What should I tell my audience?

The Hollow Awakens is designed for ages 8+ and still welcomes families, friends, and couples, but some attractions may be too intense for young children. Say exactly that. Don't oversell the scares or undersell them; set honest expectations.

Can I use official music or audio in my content?

Only audio explicitly approved by the campaign team is cleared for use. Do not use copyrighted music, even trending sounds, unless explicitly approved. Ambient sound recorded during your visit is fine.

What if my followers ask about dates, hours, or ticket prices?

Check the Event Details card in the Background section. It has the confirmed dates, hours, prices, and the free parking detail. For anything beyond that, reach out to the contact below and we'll get you the answer to relay.

Can I repurpose my content across multiple platforms?

Yes, in most cases. Just make sure each version meets that platform's specific disclosure and format requirements. Check the FTC section above and your Creator Brief for details.

Contact

Need help?

Reach out with asset requests, content questions, or approval needs.

Campaign Manager

Sherry

[email protected]

Response Time

Within 24 hours